How do you get traffic from Google Search?

SEO (Search Engine Optimization) is the practice of improving the visibility of a web page or site in search engines. This involves using certain techniques to increase the number of visitors to your site.

There are several ways to optimize your site for search engines. These include:

• Keyword research

• On-page optimization

• Off-page optimization

Keywords are words that people use when searching for products and services online. A keyword can be defined as a single word, phrase, or combination of terms used by someone looking for information. It’s important to know which keywords will bring those interested to your website because they’re what determines what pages appear in results for a specific query.

The more popular your keywords are, the higher they rank in search engine results. But this doesn’t mean that every time someone searches for one of them, your site appears at the top of the list. There are many factors involved in how high your site ranks. Some of these are:

• Your domain authority – also known as DA

• Backlinks – the quantity and quality of links pointing to your site

• Your social media shares

The Domain Authority metric measures how authoritative a particular domain name is. Higher numbers indicate greater trustworthiness and reputation among the search engines. Here’s how it works:

• Each major search engine has its own algorithm that ranks sites based on different criteria

• Some of these criteria include:

• Page content

• Links pointing to a page

• Social media shares

• Comments left on a page

• Other websites linking back to yours

The more relevant text you have on your site, the better. Also, the more unique content you offer, the higher your chances of being listed in the top spots.

Off-Page SEO includes all actions taken outside of your control. These may include things like:

• Guest posting

• Blogging

• Social media sharing

• Online review sites

For example, if you wanted to improve your organic rankings for “best WordPress theme”, you would need to find other blogs with good rankings for that term, then share their content on your blog. The goal here isn’t just to drive traffic to your site; you want to build relationships with bloggers who already have an audience. As a result, you’ll likely receive more organic traffic than simply buying ads.

Google provides tools to help you track and measure your off-site efforts. A good place to start is with guest blogging. If you write a post on another site, tell them about your post via email. That way, they don’t have to remove your link and create a new article.